Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

Monday, October 11, 2010

New Gap Logo = Heaven Forbid

Gap unveiled a new logo in the past week:
Gap Logo, Before and After
http://www.underconsideration.com/brandnew/archives/dont_mind_the_gap_or_the_square.php
http://finance.yahoo.com/family-home/article/110957/gap-changes-logo-why?mod=family-kids_parents

Thoughts?  Will the new logo succeed in bringing in new customers, or will it simply alienate and disturb the customers who have the original Gap logo emblazzoned in their psyche?